Finch - PPC optimization
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to sign up for a free account and get a free campaign audit. You will be surprised what you can learn.If you want to learn more please read below:
Are you spending your PPC money wisely?
A lot of attention goes towards the wording of the ads, the keyword research and the landing pages but what about the bidding process?
You are participating in one of the most automated, sophisticated and competitive markets on the plant. Are you adjusting your bids manually?
If you are we have found out that approximately 5% of bids are correct. On the others you are either over-spending or under-spending which leads to less than optimal results. In many cases, the cost of acquisition is a lot less than optimal. You can easily see this by taking the Finch free audit.
Why is this happening?
Average is the most dangerous word in search marketing. We manage campaign averages in a top down approach.Using the old top down approach to campaign causes two issues:
1. Resources are wasted when bids are too high relative to contribution
2. Opportunities are missed when bids are too low to capture all possible traffic
What are we offering?
Campaign granularity and constant adjustment is key to success!
Finch introduces an analytical approach to PPC campaign management. Finch uses an automated algorithm to constantly asses and adapt your campaign bids to the results your are getting from each particular tactic.The result tend to reach the X2 factor and higher. So acquisition increased by 100% of price of acquisition reduced by 100%.
Take a free audit now, and see for yourself. Take the Free Audit now!.